Coming Up...
February 8th
Walla Faces - 216 E. Main St.
Jared Blake - country music star of The Voice
7 - 9 pm, no cover More events...
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| Committees |
| Four committees and three task forces carry out the work of the Foundation. Members typically commit to one meeting per month and volunteer for assignments and special projects as needed. If you would like to join a committee or offer a question or comment, call the Foundation's office at 529.8755 or contact the chairperson directly. |
| Design Committee |
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Enhancing Downtown's value and appeal
Design means getting Main Street into top physical shape. Capitalizing on its best assets — such as historic buildings and pedestrian-oriented streets — is just part of the story. An inviting atmosphere, created through attractive window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping, conveys a positive visual message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, and long-term planning.
Chairperson: Al Marshall
LID Proposal and Property Owners Survey » |
| Economic Restructuring Committee |

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Strengthening Downtown Walla Walla's economic vitality
Economic Restructuring strengthens a community's existing economic assets while expanding and diversifying its economic base. The Main Street program helps sharpen the competitiveness of existing business owners and recruits compatible new businesses and new economic uses to build a commercial district that responds to today's consumers' needs. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district.
Chairpersons: Lyle Hanson, hansonl@bakerboyer.com |
| Promotions Committee |

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Promoting Downtown as the heartbeat of commerce and culture in Walla Walla
Promotion sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing a district's unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area.
Chairperson: Beth Swanson, bethswanson@charter.net
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| Organization Committee |
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Building organization leadership and resources for a vital Downtown
This committee provides the necessary leadership to implement the Foundation’s work plan and ensure the long-term viability of Downtown and the Foundation. Its objectives include building and sustaining a committed membership base; building and sustaining a committed volunteer base; implementing long term funding solutions; developing and conducting short term and annual fundraising efforts; providing leadership for implementing the Downtown Plan; building awareness of the Downtown Plan; building partnerships with appropriate organizations; communicating with stockholders more effectively; helping with Board and volunteer development; and regularly reviewing and updating administrative and management policies.
Chairperson: Larry Nelson, lnelson@softwareplanning.com |
| Maintenance Task Force |
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Helping keep features of Downtown clean and in good repair
The taskforce is entrusted with with coordinating the maintenance of the downtown. The scope of the Maintenance Taskforce can include electrical issues, tree maintenance, bollard replacement, signage, lighting, security, pigeon control, garbage removal and any other pertinent matter that affects the character, cleanliness and security of the downtown. The Taskforce works and communicates with the city of Walla Walla’s different departments.
Chairperson: Bob Austin, Merchants Ltd
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| Retail Merchants Task Force |
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Creating a sustainable retail mix and special promotions for Downtown
The stakeholders generally act as primary advisers for the downtown businesses. The group’s scope includes helping to determine sales, marketing and promotion events and issues that involve the overall well-being of other retailers and business offices downtown. It acts as a sounding board for all the businesses and organizations. It works closely with the Promotion Committee.
Chairperson: Hal White, Pete's Ski and Sport
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| Property Owners Task Force |
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Organizing informational resources for Downtown property owners
This group’s mission is to continue to advance the value and character of the downtown. Initially, it will gather the list of all property owners in the downtown area so that they can communicate with all owners to keep them informed of the issues; become the main source of information on vacancies and availabilities; develop a good working relationship with the city; share lease information to help each other maintain stability; and improve communication with the DWWF Board and the individual committees about the concerns of the property owners. Chairperson: Denny Wagaman, Coldwell Banker |
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